Why "One-Size-Fits-All CRM" Doesn't Work 
for Event Organizers

You’ve probably heard the term “CRM” but what does it mean for exhibition and event professionals?

Customer Relationship Management (CRM) software is a set of tools and processes that organize, track, and
manage customers through the entire sales lifecycle. CRM software allows businesses to manage prospective customer relationships and the data associated with customers in one central location, so the information is accessible by everyone in real time.

This white paper compares general purpose CRM systems to purpose-built CRM for the events industry and highlights important things to keep in mind.




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